Product managers who drive strategy, development, and launch of products.

Marketers who drive brand awareness, customer acquisition, and growth across channels.

Startup founders building new businesses, from MVP to scale.

Conducting user interviews, surveys, and usability studies to understand customer needs and validate decisions.

Marketing to business buyers — account-based marketing, demand generation, and enterprise sales cycles.

Positioning products, crafting messaging, enabling sales, and driving adoption for product launches.

Defining how a product or company is differentiated and perceived relative to competitors.

Learn customer JTBD principles & methods via an interactive B2B ChatGPT case study (30+ prompts) using The Wheel of Progress framework.

Managing Partner - Customer Centric LLC

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