I spent 10 years building and executing marketing strategies across early-stage startups, €10B+ fintech (Adyen) and a global OTA (Travix) in the Netherlands.

Six months ago I became an independent consultant to help early-stage B2B founders build go-to-market strategies that convert. I keep seeing the same pattern: technical founders with strong products and scattered ideas how to market their products. They can't hire senior marketers, so they keep drowning in DIY-marketing, delaying their growth and burning out.

I build this program together with 5 marketing practitioners, each with 10+ years of hands-on experience. We teach the frameworks, challenge your assumptions, and make sure you leave with a go-to-market system you actually understand, not one you need us to maintain.

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